The AVM productions banner occupies a pride of place in Indian cinema. With movies not only in Tamil but also in other languages such as Hindi, Kannada, Telugu, Bengali and even Sinhalese, its seven decade journey has been a remarkable one, launching the career of many a star.
Born in Karaikudi in 1907, AV Meiyappa Chettiar as a teenager joined his father’s general stores business, AV and Sons. In 1928, they acquired the distribution rights of gramophone records of SG Kittappa and KB Sundarambal for the southern districts and thus began AV Meiyappa Chettiar’s tryst with the world of cinema. In 1932, he along with his friends started Saraswathi Stores in Madras, dealing in gramophone records. His foray into film making in 1934 had a disastrous start with a hat-trick of losses over the first few years (Alli Arjuna, Aryamala and Nandakumar). These movies were produced under various partnerships with his associates.
In 1946, AV Meiyappa Chettiar decided to strike it out on his own. Thus was born AVM Productions. This post is about its first production, Naam Iruvar.
Meiyappa Chettiar had great regard for theatre. In his autobiography Enathu Vaazhkai Anubavangal (My Experiences in Life), he writes about its importance and how a good stage circuit was essential for new actors and technicians to develop in cinema. Many of his early movies were based on stage plays.
Pa.Neelakandan, born in 1916 began his career as a journalist, working for a couple of Tamil magazines. His first play, Mullil Roja was staged by TKS Brothers in 1942 and won him instant fame. He then wrote a play called Thyaga Ullam, which was awaiting a troupe for its staging. It was around this time that NS Krishnan had been sent to jail in the sensational Lakshmikantan murder case. The responsibility of running his troupe, NSK Nataka Sabha fell on his close friend and associate SV Sahasranamam. The troupe was undergoing troubled times, with a split causing actors such as KR Ramaswamy and Sivaji Ganesan to move out. Sahasranamam was looking for a suitable script to stage when he heard of the success of Mullil Roja. He wrote to TK Shanmugam and requested to be introduced to Pa.Neelakandan.
Neelakandan met Sahasranamam the following week and narrated the script of Thyaga Ullam, which was based on the relationship between two brothers. Sahasranamam liked the script and it was decided that the troupe stage the play. He however suggested to Neelakandan that a character portraying the sister of the two brothers be included, which was agreed to. The play was renamed Naam Iruvar. In his autobiography Thirumbiparkiren, Sahasranamam says that the songs for the play were written by KP Kamakshi Sundaram, who would later go on to become a well-known lyricist. The song ‘Parakkum Bharatha Manikkodiye’ particularly was a hit with the masses. A few songs of Subramania Bharathi which were also used added immense value to the play. Sahasranamam also says that the concept of playback singing in a stage play was introduced in this production. The play, whose inauguration was presided over by noted journalist and author, Va.Ra was a tremendous success, with over 100 shows being staged.
AV Meiyappa Chettiar, who had watched the play nearly 10 times at the eponymous Walltax theatre decided to make it into a movie. He bought the rights from Pa.Neelakandan for a sum of Rs 3000 and also hired him as an assistant director for the movie. A few actors from the play were booked for the movie. Sahasranamam was offered the role of the hero, which he initially accepted. He later backed out owing to logistics of balancing the running of NSK Nataka Sabha and the shooting of the movie, which was being held in Karaikudi, where AVM Studios was then located. However, it would prove to be a big break for another actor who would go on to become of Tamil cinema’s most popular comedian and character actors, VK Ramaswamy. Notable names in the film included TR Mahalingam (who replaced SV Sahasranamam,), BR Panthulu, who would later go on to direct and produce several colossal movies, K Sarangapani and TR Ramachandran. The role of the sister to the two brothers was played by ‘Baby’ Kamala, a child prodigy who would later make waves in the world of dance as Kumari Kamala.
The most interesting side story in the making of this movie is the nationalisation of Subramania Bharathi’s songs. Meiyappa Chettiar decided to buy the full rights to use a few songs in the movie. The rights lay with the famous jewellers M/s Surajmals, who had bought them to reproduce in the form of gramophone records but had not used them. They demanded a sum of Rs 10000 to give up their rights, which was paid by Meiyappa Chettiar in full. After Independence, the Premier of Madras, OP Ramaswamy Reddiar offered to buy out the rights from Meiyappa Chettiar in order to nationalise the works. A magnanimous Meiyappa Chettiar, the ardent patriot at heart he was, gifted the same to the government.
This post was first written for The Cinema Resource Centre blog.